The story behind the studio

I am a freelance web and user experience designer based in North Devon.

After 17 years working in the industry, I’ve stepped out on my own to put all my effort into my design business, Fourth Avenue Studio. It’s a space where I can bring together everything I’ve learnt over the years and work more closely (and creatively) with people and projects I care about.

My passion has not changed and that is to make online experiences better, not just look better, but work better too.

Experience

Over the years, I’ve had the chance to work with a wide range of clients, teams, and industries. Here’s a quick snapshot of my experience:

• Over 17 years working in the design industry

• Part of an award-winning marketing agency team

• Experience working in the private and not-for profit sectors

• Time spent in both agency and in-house teams

• Alongside a full-time job I worked as a freelance designer for 4 years helping clients to achieve their goals

• Jump to 2025 and full-time freelance is the life for me!

Ways of working

Whether it’s a full website re-design or a smaller UX consultation, I work in the same way.

Good design stems from great communication
I am curious and love a Q&A session to understand your goals, your audience, and what success looks like for you.

Collaboration
I work openly, there will be no disappearing acts or designs thrown over the wall. I’ll keep you in the loop, ask questions, share progress early, and make space for feedback at every stage. I care about the details, but I also focus on the bigger picture: making sure the work actually works for your users and your business.

If this sounds familiar in how you like to work, there’s a good chance we’ll get along well!